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Guiding Tech Media Announces Strategic Acquisitions of Statology and ExcelDemy, Significantly Expanding Its Professional Tech Audience

San Juan, Puerto Rico – Guiding Tech Media, a leader in digital publishing within the technology category, announces two strategic acquisitions within its “Professional” division. Guiding Tech Media’s “Pro” division serves a very unique and rapidly growing audience of professionals working within the Data Science industry including fields such as Machine Learning, AI, Statistics and Software Engineering. “We are thrilled to add two new brands to our “Pro” division with the acquisition of Statology.org and Exceldemy.com, both of which were created by very talented and highly educated entrepreneurs in their respective fields,” said Dan Brian, CEO of Guiding Tech Media.

Statology, a favorite destination for tech professionals exploring statistics, machine learning, advanced coding and data visualization will join Guiding Tech Media’s portfolio with its founder Zach Bobbitt. ExcelDemy was founded by Excel guru Kawser Ahmed, a noteworthy instructor with over 20 years of experience teaching advanced Excel courses to over 165K students on the Udemy platform. This expansion is not just about broadening our content and toolset offering but also about deepening our engagement with the professional tech community.

With these acquisitions, Guiding Tech Media’s professional tech division is set to reach an  audience of over 100 million tech professionals annually. This growth strengthens our position as a pivotal resource for technology insights, learning, and development, further enabling us to serve our audience with the most relevant and comprehensive content and tools.

Nick La Maina, the Head of M&A at Guiding Tech Media, noted, “These acquisitions reflect our strategic focus on growth and the importance of serving the evolving needs of tech professionals. By integrating ExcelDemy and Statology with our current brands, we are poised to offer unparalleled value to our audience and partners, including leading advertisers like AWS, HP, SAS, O’Reilly, Stanford University, and Databricks.”

From ExcelDemy, Kawser Ahmed, the founder, expressed excitement about joining forces with Guiding Tech Media, “Becoming a part of Guiding Tech Media represents a fantastic opportunity for ExcelDemy to reach a wider audience while continuing to provide high-quality, actionable content that empowers professionals to master Excel.”

Similarly, Zach Bobbitt, the founder of Statology remarked, “This is a remarkable moment for Statology. Joining Guiding Tech Media not only amplifies our reach but also aligns us with a family of brands that share our dedication to excellence and innovation in the professional tech space.”

Together, these acquisitions reinforce Guiding Tech Media’s dedication to being at the forefront of digital technology publishing, catering to a growing community of professionals seeking to advance their knowledge and skills in the ever-evolving tech landscape.

For further information about Guiding Tech Media and its brands, please visit our website.

About Statology

Statology is a trusted source for content on statistics, machine learning, and data visualization. It aims to make complex concepts accessible to a broad audience, including students, educators, and professionals in the field.

About ExcelDemy

ExcelDemy is an online platform specializing in Excel tutorials, tips, and resources. It serves a wide range of users, from beginners to advanced professionals, seeking to enhance their Excel skills and productivity.

About Guiding Tech Media

Guiding Tech Media (formerly Padre Media) is a leading digital media publisher focused on helping people with technology. With its team of hands-on tech experts and unique know-how, Guiding Tech Media tackles topics ranging from everyday smartphones to creating algorithms and makes technology easy and fun for everyday users and professionals alike. With over 20 million monthly users, the company operates a growing portfolio of premiere online brands including Alphr, Guiding Tech, Shotkit, Scam Detector, AppleToolBox, TechJunkie, PlayerAssist, KDnuggets, Machine Learning Mastery, Statology, and ExcelDemy.