Guiding Tech Media Acquires Leading Photography Destination,, Bolstering its Portfolio of Technology-Focused Digital Assets

San Juan, Puerto Rico – Guiding Tech Media, a digital media company known for its portfolio of tech-related online brands, has announced its latest acquisition –, a top website in the photography category.

Shotkit is a leading photography website popular for its ‘what’s inside your bag’ exclusive interviews with professional photographers, in-depth ‘how-to’ guides, equipment reviews, and recommendations, acting as a trusted advisor for a vast engaged community of photography enthusiasts and professionals.

“The Shotkit acquisition is a reflection of our commitment to offering authoritative, informative, and engaging content that meets the needs of our audience across a broad range of technology verticals,” said Dan Brian, CEO of Guiding Tech Media. “We see photography not just as an art, but as a blend of technology and creativity that speaks directly to the ethos of our brand. 

Shotkit’s founder, Mark Condon, expressed equal enthusiasm about the deal who plans to stay on and continue leading Shotkit going forward. “Guiding Tech Media’s focus on technology-driven content aligns perfectly with Shotkit’s approach to photography, where the latest gear and software play a significant role. Our shared vision of providing comprehensive tech-related advice and reviews will undoubtedly bring synergistic benefits to our audience,” said Condon.

Shotkit will continue its current operations, maintaining its well-respected brand identity while benefiting from the expansive reach and digital expertise of Guiding Tech Media.


Shotkit is a popular photography website renowned for its ‘what’s inside your bag’ exclusive interviews with professional photographers, in-depth ‘how-to’ guides, equipment reviews, and software recommendations. By offering valuable insights into the latest gear and software, Shotkit serves a thriving community of photography enthusiasts and professionals.

About Guiding Tech Media

Guiding Tech Media (formerly Padre Media) is a leading digital media publisher focused on helping people with technology. With its team of hands-on tech experts and unique know-how, Guiding Tech Media tackles topics ranging from everyday smartphones to creating algorithms and makes technology easy and fun for everyday users and professionals alike. With over 20 million monthly users, the company operates a growing portfolio of premiere online brands including Alphr, Guiding Tech, Shotkit, AppleToolBox, Technipages, TechJunkie, PlayerAssist, KDnuggets and Machine Learning Mastery.